On May 14–15, the hospitality industry gathered at the Marriott Hotel for a new edition of the Top Hotel Conference. One United Properties proudly participated as a Gold Sponsor, supporting the dialogue around innovation, sustainability, and the evolving standards of excellence in both real estate and hospitality.

On the first day of the event, during the session “The Luxury Room: Real Growth or Passing Trend”, Riad Abi Haidar, Partner and CEO of One United Properties’ Hospitality Division, shared his perspective on what true luxury means today that is beyond labels, square meters, or premium finishes. The discussion explored shifting customer preferences, the importance of experience-driven living, and the need to balance aesthetics, functionality, and urban responsibility.

For One, luxury is not a trend, it’s a development philosophy. We create spaces with identity, that inspire, connect, and genuinely respond to people’s needs. We’re glad to have been part of an event that shines a light not only on buildings, but also on the ideas shaping the future.


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