Elegance and the Art of Femininity
An inspiring conversation about elegance and the art of femininity.
On the occasion of International Women's Day, we invite you to a new event in the One Shaping Life series, an initiative dedicated to the art of living beautifully.
📌 SCENARIO, 17th floor, One Tower
⏰ March 18, 2026, 9:30 - 12:30
Why attend?
This edition brings together specialists in the fields of perfumery, jewelry and watches, fashion design, as well as experts in aesthetics and cosmetology, in a dialogue about elegance, refinement and the joy of being a woman in the 21st century. This meeting explores how finesse, attention to detail and authentic expression of style can transform the feminine presence, beautify everyday life and celebrate the strength and creativity of contemporary women.
About elegance and the art of femininity.
Moderator:
Alina Epure, CEO Nutribalance & Doctor of Medical Sciences
Specialized in nutritional biochemistry, nutritional therapist, Health Coach Practitioner, member of ESPEN (European Society for Clinical Nutrition and Metabolism) and member of The Nutrition Society. She developed the Nutribalance concept in Romania, which involves personalized medical nutrition.
Speakers:
Iulia Novac, Marketing Director TEILOR & DAAR
With over 10 years of experience in marketing and communication, Iulia joined the TEILOR team in 2020, managing both the markets where the brand is already present and the new brand in the group's portfolio: DAAR - lab grown diamonds. With jewelry at the heart of her business, Iulia believes it is essential for women to feel confident in any role they play – both in their career and in their personal lives – and this mission motivates her in everything she does.
Anda Tătulea, Marketing Manager GUERLAIN
In her current position, part of the prestigious universe of the French luxury perfume and cosmetics house, Anda coordinates marketing and communication strategies to amplify the brand’s audience and relevance on the local market, integrating elegance, creativity and consumer experience in a distinctive way. With solid marketing expertise and an extensive professional network, Anda brings an innovative perspective on how brand stories and beauty experiences connect with people – an essential combination for success in the beauty and luxury industry.
Andreea Bădală, Founder & Head of Design MURMUR
Founder and designer MURMUR, a Romanian brand launched in 2011, born from the desire to awaken women’s deep connection with their femininity, power and sensuality. After studying Fashion Design in Bucharest and Pattern Technology at the London College of Fashion, Andreea completed her professional training at Alexander McQueen Menswear and Richard Nicoll in London, where she learned the art of garment construction.
Adina Necula, Aesthetics Specialist, Founder LadyLike Communication
A beauty specialist and founder of LadyLike Communication, Adina is a dedicated voice in the beauty and wellness industry, with over a decade of experience in the field, exploring trends, products and perspectives on personal style and skincare. Throughout her career, Adina has moderated panels and created valuable content on beauty, health and communication, always emphasizing authenticity, expertise and a real connection with the community. She is recognized for her contributions to debates about skin problems and effective solutions, bringing a touch of professionalism and dialogue to the approach to beauty and wellbeing topics
We invite you to join us!
A relaxing morning in the community. We learn with specialists about elegance and the art of femininity.
Registration is limited to available places.