Business Magazin outlines the importance of sustainability in real estate, a principle that is no longer just a desideratum but has become synonymous with the development of modern, environmentally friendly buildings.
In addition, according to the publication, these are also the most sought-after properties by the representatives of Generation Z, which is shaping up to be a "Generation of Sustainability". This is the philosophy that guides One United Properties, the leading real estate developer of high-end sustainable projects on the local market and the largest listed on the Bucharest Stock Exchange.
In a discussion with Business Magazin, Zuzanna Kurek, IR & Sustainability Manager of One United Properties, points out that the company’s sustainability strategy is organized around the UN's Sustainable Development Goals (SDGs) and is divided into three key areas: environmental activities, focusing on clean energy (SDG 7), industry, innovation and infrastructure (SDG 9), responsible consumption and production (SDG 12), climate action (SDG 13), social activities that include health and well-being (SDG 3), gender equality (SDG 5), reduced inequality (SDG 10) and sustainable cities and communities (SDG 11), and corporate governance, focused on decent work and growth (SDG 8).
"Constantly improving the parameters of ONE developments in order to better serve the environment and, consequently, the communities we belong to is our priority. Every year, One United Properties invests in reducing the negative environmental impact of our developments and optimizing compliance with environmental standards. ONE innovates by using refined materials, improving processes, and constantly striving to educate partners and residents.”
Since 2017, all One United Properties residential developments have been certified as "Green Homes" by the Romanian Green Building Council (RoGBC), which requires strict compliance with strict environmental criteria, including reducing waste production, optimizing water and energy consumption, as well as reducing CO2 emissions at the development stage and after delivery.
In terms of the company's social impact, in recent years One United Properties has focused on promoting the concept of mixed-use developments, as well as on the regeneration and revitalization of urban areas, through iconic developments that are embedded in the urban landscape, such as One Floreasca City, delivered last year, as well as One Cotroceni Park, which is currently under development.
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