In a recent feature in the “Women Changing Romania” issue of Piaţa Financiară, Beatrice Dumitrascu, CEO of the Residential Division at One United Properties, shared insights into her extensive career and her pivotal role in the company's growth within the real estate sector.
Beatrice’s journey to the top of One United Properties highlights her unwavering commitment and strategic brilliance. Starting in sales and marketing, she has built a storied career marked by notable accomplishments and key leadership roles. Her rise to CEO of the Residential Division showcases her dedication and natural leadership abilities.
Reflecting on her early career, Beatrice recalls her initial eagerness to delve into Marketing and Communication. "I wanted to explore the fascinating world of promotional strategies and public relations. I never saw myself as just a 'seller.' However, my path led me to real estate, where I found the challenges that sparked my curiosity," she shares.
Throughout the interview, Beatrice emphasizes the importance of leadership in the dynamic real estate industry. She notes that while strategic vision is crucial, so are adaptability, risk management, and clear communication.
Looking ahead, Beatrice predicts significant trends over the next two decades, including technological advancements, climate change, demographic shifts, and migration, all of which will impact the real estate sector.
Her key message is that business success is achievable for everyone, regardless of gender. She highlights the importance of leadership, resilience, innovation, and teamwork. Beatrice expresses pride in the women at One United Properties who are driving societal change.
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